What Startup Founders & Entrepreneurs Need to Know About Videomaking
PART ONE: PHILOSOPHY
We discuss:– why cheap/low cost video may actually be more effective for entrepreneurs in 2019– why different marketing goals require different types of video content– the importance of setting benchmarks and measuring success based on specific video metrics
PART TWO: TACTICS
We discuss:– the most effective tools for videomaking in 2019, camera types, computer for editing, software– factors to consider when you are filming yourself or speaking to camera– factors to consider when you are filming someone else, directing a performer– when it’s better to work with a freelancer/video professional
SHORT WORKSHOP AT THE END – this is how you actually do it!
The session is held by video marketing professional and entrepreneur Tan Lay
Organizer: Suomen Yrittäjät and NewCo Helsinki