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Marketing Basics for Service Businesses
- Suomen Yrittäjät
- Suomen Yrittäjät
Marketing Basics for Service Entrepreneurs
Do you want to increase your service sales and make your marketing clearer and more impactful? Join our flexible and practical online course!
Our latest training package provides service entrepreneurs with hands-on tools to strengthen customer understanding, create a distinctive marketing plan, and enhance digital marketing.
Three concise modules will guide you step by step toward clearer, more engaging, and more profitable marketing. To support your learning, you will also receive a workbook. Please note that the training is delivered in Finnish and includes English translations.
- Study online on the Claned platform.
- Learn at your own pace until December 31, 2025.
- Registration is open until December 19.
- Free of charge
Training Benefits
Trainer
Minttu Lampinen
Minttu is a business professional specialized in digital marketing and an award-winning business coach in marketing. She has over 250 client references in marketing and digital business consulting.
She has held Europe-wide marketing responsibilities, developed innovative product and service concepts, overseen international product and service launches, and led expert teams.
Minttu holds a Doctor of Science in Economics and Business Administration, with studies completed at Oxford and Stanford.
Course Format
The training is delivered on the Claned learning platform and includes short videos, a workbook, and Excel templates. The total duration is approximately 3.5 hours.
Please note that this training was originally created in Finnish under the title Palvelubisnes kasvuun. The training materials have been translated into English. In the videos, the trainer speaks Finnish, but English subtitles are provided.
How it works:
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Register for the course. Registration is open until December 19.
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You will receive a link and instructions for the learning platform by email, no later than one week after registration.
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Log in to the learning platform following the instructions in the email.
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Start learning at your own pace. The course is available until December 31, 2025.
The Yrittäjät Academy online course will be offered with the same content twice during 2025.
The training is made possible by the Yksityisyrittäjäin Säätiö.
This training is suitable for:
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Service sector entrepreneurs
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Small business owners who want to make their marketing more effective and impactful
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Small business owners who handle marketing themselves alongside their other work
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Small business owners who are ready to roll up their sleeves and take action in marketing
Content
How do you build a service that keeps customers coming back again and again?
- In the first part, we dive into the core of customer understanding, customer experience, and strategic marketing.
- You will learn how marketing becomes a natural part of everyday customer service, and why emotions, trust, and service quality make all the difference.
- You will receive practical tools for creating customer profiles, identifying customer touchpoints, and directing your marketing to the right audience.
- Part 1 provides a strong foundation for customer-oriented thinking and the development of service-based business.
This section includes short training videos in Finnish with English subtitles available
What makes your service truly appealing and different from the competition?
- You will learn how to highlight your company’s strengths, personality, and expertise in a way that convinces the customer.
- You will learn how to identify the features that genuinely benefit the customer and shape them into a message that resonates.
- We will also go through different pricing options and their effects, as well as small but effective ways to improve the customer experience.
- You will hear how a brand is built through actions, words, and the everyday experiences of the customer – not just through visual elements.
This section includes short training videos in Finnish with English subtitles available
How can you increase service sales through digital marketing?
- You will learn how to build purposeful, well-planned, and results-oriented digital marketing that supports both sales and visibility.
- We will cover the customer’s purchase journey and identify the points where marketing can have the greatest impact.
- You will gain tools for improving websites, planning content, enhancing search engine visibility, and making effective use of social media.
- In addition, we will consider which marketing activities are worth doing yourself, which are better to outsource – and how to ensure that all actions lead toward your goals.
This section includes short training videos in Finnish with English subtitles available. The course also includes two Excel templates to support your marketing planning.
Participant feedback
The training was divided into well-sized sections, which made it easier to go through the material. The videos were not too long, so it was easy to stay focused on them.
“An excellent package that helped in understanding and structuring things. It didn’t go very deep into any topic, but there were plenty of good tips, and the workbook was quite useful. A very well-designed training, thank you!”
“A very good training that included some familiar topics but also new insights. I especially appreciated Minttu’s calm way of speaking and her very practical approach to presenting the content.”
An exceptionally practical, positive, and engaging online course. Well done, Minttu!
- Further information and data protection matters
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For data protection matters, please contact heidi.jantti@yrittajat.fi.