The Growth Formula
Growth without the chaos: A practical model for everyday business
Growth doesn’t have to mean more stress and uncertainty. This training introduces a clear and practical growth model that you can adapt to fit your everyday work and business needs. Join this flexible and hands-on online course!
What you’ll gain:
- You’ll gain practical tools and insights to help you develop both your growth mindset and your day-to-day operations.
- Study remotely on the Claned platform.
- Register and complete the course at your own pace by 30 June 2026.
- Free of charge for everyone.
- The training is designed for small businesses.
- Please note that the training is delivered in Finnish and includes English translations made by AI.
Topics
Growth is not about speed, but direction.
Growth means profitability, clarity, purpose, and expansion.
The biggest barrier to growth is often your own way of thinking.
Growth begins with courage, clarity, and continuous learning.
Growth is built through small everyday actions.
Sales grow through three key drivers, supported by customer satisfaction. At the foundation are wellbeing and continuous learning.
Content of the course
The course is conducted online on a learning platform called Claned and it includes video content.
Please note that this training was originally created in Finnish under the title Kasvun kaava. The training materials have been translated into English. In the videos, the trainer speaks Finnish, but English subtitles are provided.
How it works:
- Register for the course.
- You will receive a link and instructions for joining the learning platform by email.
- Join the learning platform by following the instructions in the email.
- Study at your own pace, keeping the course end date in mind.
Yrittäjät Akatemia’s online courses are offered with the same content three times during the year.
Who is this training for?
- You are interested in growing your business.
- The course is primarily designed for solo entrepreneurs and small business owners with employees.
The training is free of charge for everyone.
Contents:
- Course introduction
- Growth is not just about “scaling” or rapid expansion
- Different ways to grow: profitability, customer base, networks, and meaningful work
- When growth makes sense — and when it doesn’t
Duration:
Two videos (5 min and 11 min) and a reflection exercise.
Contents:
- Lack of courage and clarity as barriers to growth
- How your own thinking can limit opportunities
- What a growth mindset means for an entrepreneur
Duration:
Video (16 min) and a reflection exercise.
Contents:
- Why the ability to learn quickly is the foundation of growth
- How to improve your learning ability in a busy and demanding everyday life
- Small experiments and continuous improvement
Duration:
Video (15 min) and a reflection exercise.
Contents:
- Why a satisfied customer is the most powerful driver of growth
- NPS and simplifying the customer experience
- How to turn customer satisfaction into concrete everyday actions
Duration:
Video (15 min) and a reflection exercise.
Contents:
- A simple and universal model — and how different types of businesses can influence it
- Number of customers
- Average purchase value
- Purchase frequency
Duration:
Video (12 min) and a reflection exercise.
Contents:
- How can growth be built through a team and the people in it?
- When is the right time to hire?
- How do you work together toward growth?
Duration:
Video (20 min) and a reflection exercise.
Contents:
- Why growth is not possible without a solid foundation of wellbeing
- How stress and overload affect decision-making and learning
- Recovery as part of sustainable growth (a practical perspective)
Duration:
Video (9 min) and a reflection exercise.
Contents:
- What should you do next?
Duration:
Video (9 min) and a reflection exercise.
Speaker
Anssi Rantanen
Anssi Rantanen is a growth expert, international speaker, and serial entrepreneur. He currently serves as Chief Growth Officer at DeepScan Diagnostics and has previously worked as the founder of Growth Tribe Academy as well as a growth consultant at Google.
Anssi studies what the most successful individuals and organizations do differently, and shares his insights through energetic
and practical presentations. He gained international recognition after winning the Nordic Business Forum Speaker Contest in 2019.
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