Business owner, are you properly visible online?

Searches for local services and businesses are more likely to lead to spending. Don’t lose out on business by being invisible.

Around 50% of all Google searches are for local results. This could mean searches like “car repairs Tampere” or “bathroom renovation Jyväskylä”. Local searches are also done using the user’s own location, such as “lunch near me” or “tyre change near me”. Google also offers companies and their services nearby based on the user’s location automatically.

Because competition is stiff and the largest challengers to brick-and-mortar stores are frequently international online retail giants, we’ve put together a package for Suomen Yrittäjät members that helps them ensure their businesses can be found locally and stay competitive.

1. A Google Business Profile is essential!

The first and most important step in local search engine findability is to beef up your Google Business Profile, where you present your business’s most important contact channels, opening hours and location, as well as the products and services you offer. You can also enrich your profile with photos and up-to-date posts.

Reviews positively affect your local search engine visibility. Both Google and customers appreciate true feedback and reviews on your company. The modern grapevine works online, which is why it’s important to know what customers are saying about your business.

2. Don’t forget Bing

Microsoft Bing is the default search engine on the Windows operating system. You can of course change the default browser, but a considerable number of users doesn’t. The Bing search has developed a lot in recent years, and the search results page looks a lot like Google, right down to the visuals. To reach Bing search users, you should also get a Bing Places for Business account and fill in important details about your company.

3. Make sure you can be found on major map apps

Google Maps, Apple Maps and Here are all highly used map services on which users actively search for local businesses. Don’t forget to be present in these important resources, as not being on the map could send customers looking for your products and services to a firm next door.

4. Last but certainly not least: a good website is the basis for everything

The purpose of your website can be thought of as being one of your staff members online. At its best, a good website attracts new customers to your business, but at its worst it can serve as a rude or lazy customer service agent.

Eniro Finland 0100100 offers members of Suomen Yrittäjät a 20% discount on its visibility package, Näkyvyyspaketti, helping you make sure your business is found when your customers are looking for it.