WTC & EEN Webinar: Destination Africa

During this online session, we will dive into the potential of Southern Africa’s key markets, fast-growing sectors, investment environments, and practical pathways for business entry and expansion.

The event is free of charge and open to all, but requires advance registration

PROGRAM

10:00 – 10:05 Welcome Words WTC Turku & Enterprise Europe Network (EEN)

10:05 – 10:15 Introduction to Southern Africa as a Business Destination

10:15 – 10:30 Key Growth Economies and Sector Opportunities

10:30 – 10:45 Market Entry & Investment Insights for Finnish Companies

10:45 – 11:00 Q&A and open discussion

Africa is a diverse continent of 54 nations, representing 25% of the world’s population by 2050. Driven by a rapidly expanding middle class and the world’s youngest population, it offers major possibilities for business, innovation, and investment. Sectors including agriculture, fintech, e-commerce, renewable energy, healthcare, and infrastructure continue to experience strong growth — while the region’s unique local characteristics make informed partnerships essential for successful market entry.